The swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. Euromonitor internationals report on nokia group delivers a detailed strategic analysis of the companys business, examining its performance in the consumer electronics market and the global economy. View and share this diagram and more in your device or register via your computer to. The meeting was held at the hayward veterans community center. The fundamental question in the field of strategic management is how organisations achieve and sustain competitive advantage teece, et al, 1997 and therefore attain above industryaverage profit. Swot analysis of the nokia company by myassignmenthelp. Nokia a multinational telecommunication company is headquartered in keilaniemi, espoo and it was founded in 1865. The rise and fall of nokia 10 steps case study analysis. While this is the case, there are factors, beyond nokias control, which affect its performance. Politicallegal environment are usually considered as one because they are enforced by the nations government. It has an employee base of around 123,000 employees in 120 countries. Nokias brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by interbrand in 2009, and was the only mobile phone manufacturer in the. Some of nokias products are not affordable for middle and lower class consumers, which often affects their searches negatively.
It has always sustained sufficient revenue and profits as it progresses into the future. The microsoftnokia deal is a winwin situation for both companies. Swot analysis is a vital strategic planning tool that can be used by nokia corporation managers to do a situational analysis of the company. The company should consider the interest of the stakeholders, what they want, there choices, how they can be facilitated etc.
A detailed swot analysis of nokia group provides strategic intelligence on. This company has introduced such products, which were able to high speed. Swot analysis of nokia microsoft swot analysis examples. To understand these factors, this essay gives an indepth analysis of the companys pestel. This analysis can be used to evaluate the position of their business. Strategic analysis of nokia corporation the writepass journal. Swot analysis one plus editable swot diagram template on. It was mainly due to its durability and reliability provided by its mobile phones fine, 2009. Download as docx, pdf, txt or read online from scribd. Scribd is the worlds largest social reading and publishing site. Analysis of nokias corporate, business, and marketing strategies. The study will examine swot analysis in a historical, theoretical, time frame perspective, as an effective. Nokia continues to be a major patent licensor for most large mobile phone vendors. These parameters are needed to study the market scheme of any company.
You can also do a weighted swot analysis of the rise and fall of nokia hbr case study. You will find amul present even in small towns and villages. Analysis of nokias corporate, business, and marketing. You can edit this template and create your own diagram. The company continues to strengthen its brand equity through various marketing campaigns. So, that we can understand the position on market of nokia, we are going to make a swot analysis of the company to see why nokia has lost its popularity and also what it can do to improve and to keep the step with other important mobile phone companies. Swot analysis will also provide a priority list of problem to be solved. Strength largest distributor of mobile phone in mobile phone industry. Samsung swot analysis 2019 swot analysis of samsung.
Pestel analysis provides great detail about operating challenges nokia corporation will face in prevalent macro environment other than competitive forces. Analysis of nokias corporate, business, and marketing strategies arend grunewalder seminar paper business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation, term paper or essay. Nokia case study assignment help home nokia case study. Swot is expanded as the strength, weakness, opportunity and threat. Nokias strategies in terms of emergent and planned approaches as well. Good position in market the company has about 39% of the market portion which is about double when compared to other brands. It will provide an overview that will elaborate discussion around the company s strategy and situation. This marketing plan is developed in relation to nokia and the main emphasis in this marketing plan is mainly towards analysing the external and internal environment conditions of the company through pestle and swot analysis so that appropriate recommendations for the most efficient marketing strategies can be provided to achieve better. The apple company is taking up shares from the nokia company and their iphone is the most popular mobile devices all over the world. Swot analysis nokia swot analysis strategic management scribd.
This is one company which is strong in urban as well as rural distribution. Dec 08, 2012 the nokia manufactures lot of devices which contain services and software from which people can play music, watch videos, tv, make photos, play games, business transaction by using mobile and much more. Microsoft swot analysis 2019 swot analysis of microsoft. It is a matching tool for constructing four types of strategies which are.
Nokia pestle analysis, swot analysis, five forces, marketing. Swot stand for strength, weakness, opportunity and threat. Nokia corporation styled as nokia, is a finnish global company that started in 1865 dealing with information technology products. The microsoft nokia deal is a winwin situation for both companies. Reports are delivered in pdf format and can be downloaded. A brief examination of the political, economic, socialcultural, technological, legal and environmental, or pestle, conditions affecting nokia can give us a glimpse of the companys potential future. However, since both the business environment and individual. Swot analysis one plus editable swot diagram template. Nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology. Mobile phones, multimedia, enterprise solutions, and networks. What to look for in sizing up a companys strengths. Swot analysis of microsoft company 2016 by cheshnotes. It has 15 manufacturing facilities located in china, uk, finland, hungary, germany, mexico, brazil, and the republic of korea. Matrix gives a set of strategies by analyzing internal capacity of the company and external environment of the industry.
It is dominating the software market since then, offering software and hardware products, operating systems, apps and devices, cloud computing, and office software suites. There are slumps in the company s development with its windows lumia range of smartphones because of constant competition from rivals android and ios. Nokia case study nokia assignment help strategic analysis. Nokia swot analysis strengths strong brand image is nokias core asset. Jan 15, 20 it is the worlds 143rdlargest company measured by 2011 revenues according to the fortune global 500. The paper evaluates the external environment that nokia competes in. Nov 15, 2018 this is a swot analysis of microsoft 2016. Swot analysis of nokia editable swot diagram template on. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. In my earlier post i gave a detailed discussion of nokias management, marketing, production, company profile and corporates social responsibility.
Nokia was the worlds largest vendor of mobile phones from 1998 to 2012. See appendices 2 here strength and weakness is measured as internal factors. Pdf a swot analysis evaluates the internal strengths and weaknesses, and the external opportunities and threats in an organizations environment. This paper will analyze the nokia company discussing its strengths, weaknesses, opportunities and threats facing it. The company was viewed with national pride by finns, as its successful mobile phone business made it by far the largest worldwide company and brand from finland. This is not an example of the work produced by our essay writing service. Till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly.
Nokia is one of the leading mobile phone manufacturers in the world today. The captain of the ship bill gates and his business partner paul allen founded microsoft in 1975. Oct 28, 2015 the troubles affecting nokia arise from a radical transformation in its business environment. The headquarters of nokia is in espoo, in the greater helsinki. Apart from being the maker of windows os, it is a well known and leading cloud player. Nokia group in consumer electronics market research. Amul is the top brand for ice creams and dairy products. Nokia was once the largest seller of mobile phones in the world. The strenghts, weakneses, oportunities and threats swot related to nokia company. Swot analysis is a tool used for strate gic planning and strategic management in organiz ations.
Swot analysis of nokia free download as powerpoint presentation. Swot matrix contains nine cells in which four are key factor cells, four strategy cells and one blank cell. Heres the swot analysis of microsoft that highlights the strengths, weaknesses, threats, revenue, competition, and profits of the multinational tech giant. Jan 31, 2019 the swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. Microsoft corporations swot analysis shows that the computer firms internal and external strategic factors point to the importance of product innovation and business diversification. Swot analysis of nokia assignment help australian assignment. Swot analysis of nokia nokia swot analysis and relaunch. In this study, i will mention about marketing mix strategies of both the nokia company and motorola inc. The company, being a major organization in the world has various strengths that help it continue to be competitive in the industry. Nokias brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by interbrand in 2009, and was the only mobile phone manufacturer in the top 10 best brands list. Swot analysis summary city of hayward november 18, 2009 on november 18, 2009, residents, business owners, and landowners participated in a community workshop to identify the strengths and weaknesses of the city, as well as the opportunities and threats that face the city. Public domain microsoft corporation responds to the internal and external strategic factors identified. They focus on providing the consumer internet services and company solution.
Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer. Mar 30, 2020 in my earlier post i gave a detailed discussion of nokias management, marketing, production, company profile and corporates social responsibility. After discussing the internal factors of swot analysis of nokia, lets shift our focus towards external factors. The assignment is a strategic analysis of nokia company, basically what the organization has done or is doing to survive in this very competitive business world. Swot analysis of nokia home swot analysis of nokia. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for nokia corporation if it is situated in unstable political environment. In this paper i will discuss about the swot and pestel analysis of nokia. It is the worlds 143rdlargest company measured by 2011 revenues according to the fortune global 500. Nokias brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by interbrand in 2009, and. A presentation on the company analysis outlining the pricing strategy, branding, pest and swot analysis by s. As of 2018 nokia is the worlds third largest network equipment manufacturer.
Nokia corporation swot analysis weighted swot matrix. Within the dynamic and complex mobile phone industry, both approaches are necessary if nokia is to succeed. Apr 24, 2016 nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology. In conclusion, all four approaches discussed collectively promote nokias success. Swot analysis of nokia pestle analysis business and. An analysis of the strength position of nokia is that the company has huge reputation as a mobile leading company and it has wide range of network. Pest analysis identifies the political, economic, social and technological factors that of which directly affect a company. The primary challenge it has to face is cutting back on its overreliance on the american markets and explore the potential to. Microsoft was founded in 1975 and now operates across more than 190 countries.
Pest analysis of nokia and motorola case study template. Sep 22, 2014 there are slumps in the companys development with its windows lumia range of smartphones because of constant competition from rivals android and ios. Here we are going to illustrate about nokia and its closest competitor apple. It will provide an overview that will elaborate discussion around the companys strategy and situation. The swot analysis of amul provides the strengths, weaknesses, opportunities and threats to the brand amul. You can view samples of our professional work here. This company has introduced such products, which were able to high speed internet and they provide online gaming and multimedia functions. Mar 17, 2019 the swot analysis of amul provides the strengths, weaknesses, opportunities and threats to the brand amul. Nokia gives handsets with gsm, wcdma, cdma technologies and also gives features like bluetooth, wlan and gps and also offers interactive multimedia for entertainment, song players, cameras and navigation devices. I am going to touch on macro environments, pest analysis, which rule their market shares as the external factors. Swot matrix for nokia corporation is provided in the above figure.
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